Important Considerations When Choosing a Web Development Company

We live in a world today where life is controlled by virtual pathways and modem lines; hence it has become an absolute requirement to keep pace with advancement in technology. This requirement has extended down to how people manage and do business today. Normally, the credibility of a business or company is measured by how it presents itself to its target market. Today, companies are taking advantage of the virtual platform to advertise and reach a wider target audience, and one way in which they are making their presence known online is through a website.

Today, people are conducting most of their transactions online, and have become a necessity for businesses and companies to have online storefronts in which they can display what they have on offer to their target audience. Your next course of action therefore you want to jump to this bandwagon is to find a company that will set up a nice and attractive website for your business. However, if you know not what you are looking for, it can be very tricky to find a good web development company. So, here are some suggestions to help you get started.

1. First and foremost, you should look for a web development company that is dedicated and which is ready to meet your every request and wish. Thus, only go for one that is willing to work extra hard to see you achieve the objectives of your business.

2. The other very important consideration to make is the excellence of their service. A good company will not only design that perfect website that you are envisioning, it will also give you sagacious advice in regards to internet marketing tips and tricks such as SEO that will steer your company ahead of your competition and make your business gain that competitive advantage by staying up-to-date with the current happenings in the online world.

3. The last important consideration when it comes to looking for a good web design company is the reputation of the company. This single trait is what separates a good web development company from a really good one. The catch here is, regardless of how good a company appears to be before your eyes, what people out there are saying about it is what will dictate whether the company is really as good as it is purporting to be. And because the internet is basically what the whole world today is using to do basically everything, it becomes very easy to verify the reputation of a company.

Why You Should Not Engage A Web Developer

When I first started my web designing business five years back, I didn’t have any experience, customers, money or any clue about building websites. For my first attempt at a dynamic website I bought a book on ASP programming and with the help of the book I built my very own simple content management system. It was really difficult. It took me almost 2 months and cost about $10,000.

Last week we launched a dynamic CMS based website for a client and it took us one day and cost $299.

Back in 2006, it was rather difficult to build a website and you pretty much had to be a web developer to do it. Open source programs hadn’t yet taken off. Most of the websites were custom programmed by the web developers. If at all they used a CMS, it would be the ones built by themselves. Either way, you had to be a programming geek if you wanted to build your own website.

Thus many businesses didn’t have dynamic websites at all.

Thankfully the times have changed…

These days it is not really necessary to be a programmer to build a website. After my initial foray into ASP, I tried to find an open source system that I could use; that is when I discovered great systems like Joomla! and WordPress that could be used for back end client websites. I never looked back once I started using these open source systems.

I do have programmers on my staff, however there is no programming required for an average small business website. At least for people like me who are using open source systems like Joomla! and WordPress it isn’t required. All the programming work is already be done for you.

This is the reason why you don’t have to be paying a web developer to build your website. If you are paying for developing small business websites:

1) They either haven’t been using the free systems available and are still stuck in the dark ages coding the site by hand or
2) They are using their own CMS which makes it harder for you to move on if you want to.

Standing Out

While it is rather simple to build a website these days, it is not easy to build a good one. In fact you can argue that as it is really easy to build one, the task of building websites in lots of cases is put back in the hands of the business owner.

Hence there are a lot of self-built websites of average quality in the sea of small business websites. When you combine this with the number of legacy websites online from back in the day, it paints are really grim picture of the quality of sites online. Here lies the opportunity.

The opportunity

In the good old days, you just needed to have an online presence, but now the opportunity is in having a websites that stands out from the numerous average websites with a website that works properly.

So who should you engage?

Now the question is if you don’t want to engage a web developer, who should be responsible for building your website. Building a website requires a lot of different skills, some that can be provided by yourself and some by your provider. Below is a list of ingredients that are required for building a great website.

YOU

You are the most important ingredient for building your own website because:

1. One can design a great website only around a goal and you are the only one who would be able to express the strategies for your business.
2. Great websites will give the visitors exactly what they are looking for. You are the only one who will be able to know what your customer wants and how to pull their strings.
3. You will have to exhibit something unique. You will be the person who knows what is unique about your business.
4. You will have to work out a plan with your provider to generate traffic and lots of traffic will come through your own efforts.

Your Provider

1. You have to make sure that your provider is a good designer because great websites will look good.
2. Your provider needs to be flexible and open because you will need CMS that is easy for you to maintain.
3. Your provider needs to know about web promotion and help you to generate traffic to your website.

Using the services of a web developer to build website is close to over. If you wish to take the present opportunity you will need more.

The Best Approach to Web Development

Don’t go it alone!

This is the number-one most important good web hosting rule in the web development world. From the beginning, your website needs to be fully equipped to engage your customers visually and functionally. For your customers, there should be no guessing what that button or field on your site does.

I have noticed a trend with shopping cart templates lately. A large number of them are offering style at the expense of real function out of the box. Developers just don’t have the time to create anything substantial that they could give a way. If you find a pre-made template that really works great for you, great but most do-it-yourselfers will find that unless you have some in-depth knowledge of php html5 css3 and a little java at least, you just wont get what you envision in your mind.

It takes a professional with experience and often with a masters degree in computer science to make your development ideas a reality. When planning your web site design it is best to consult with an SEO professional and determine your market conditions, your niche, your competition, and your expectations for the look and feel of the web site. This critically important activity is best managed by you and best executed by a team of skilled people that are prepared to focus on the project.

It is best to formulate a plan with your team regarding the operations and goals of your business. Set up a game plan months in advance with strategic time-specific goals that need to be reached.

As they say, measure twice, cut once. Be completely prepared with a proper webpage URL, keywords, SEO that should be researched using a tool like Market Samurai. The most important aspect of internet profitability is to understand the market you are approaching. Is there room in your space? Do profitable keywords exist? Can you place these keywords profitably in your website? Make sure to understand all of these necessary tools for profitable web development.

Without these, you may find yourself struggling to gain traction in a market that you have been working on 8 hours a day, 7 days a week for months and months. I cannot stress this enough. Assemble a team of knowledgeable net-savvy individuals, research heavily the market you are looking to enter, understand the necessary techniques to overcome your competition in the space.

Please see this article as a platform for your future plans of web development and profitable marketing throughout the world.