A Web Development Company Can Mean Success For Your Business

Today our world has been shortened by the invention of the internet, and most business is being done online. Many of our small or medium sized companies and businesses are exposing their business abilities to national and international markets, rather than just locally. This improves their quality of business in a worldwide setting, and enables them to compete with international competitors in regard to their expertise.

On an international stage, it’s imperative that a business has a really good website to display their products/services properly and effectively. The website represents that company and its business to the whole world, so it needs to be developed properly and designed properly.

Here is what a good web development company can do to help with your business:

They can help to cultivate your business and create your website in such a way that it pushes the business up toward the top on an international scale. Having a good website does more than just increase your business, it also increases the popularity of your brand name among your customers.

The first thing you should do is find a good company for web design and web development. They can handle a lot of things that you need done to your site. And they will play a major role in your success, so it’s crucial that you take great care and caution when choosing the one that develops your website. Here are some things to do:

– Decide if you want a company that works locally or globally.

– Find out if the company you are considering has people who know and understand the basics of website editing and can handle the updates professionally.

– Be aware of whether you already have available content or if you’ll need to enlist a writer for help.

– Decide exactly what your budget is.

– Give the development company a good idea of what you want for your layout, the content, and the graphics for your site.

– Ask yourself what kind of time frame you have for the completion of the development and designing of your site.

– Make the necessary decisions concerning changes in your images, your content, and the overall layout of your website.

Another important thing for you to consider is the overall cost of this web development. Is it cost effective? Compare prices between several good companies. Have a look at some of their prior projects to get an idea of how much you think they can help you. Check them out for effectiveness and consistency.

If you have all these answers then you are ready to proceed with choosing a web development company for handling your site. You can find many suitable companies by simply going online and performing a search. Again, compare several of the companies by work and by cost, and find the one that best suits your budget and your needs.

Questions to Ask Your Web Developer When Getting a Quote

If you are looking into investing in a website but don’t know a lot of information about how websites and web design works, it’s OK, you can relax.

As long as you know the right type of answers to ask your developer when getting a quote, you won’t be taken for a ride. However, taking some time to research what things you would like on your website–specialized text and images, video, slideshows, ecommerce etc.- is extremely beneficial to you so that you have an idea of what you’re looking for and an idea of how to ensure that’s what you’ll get.

This brings us to the first and most important question to ask a prospective developer:

1) Show me your work

Hiring a developer is like hiring any other type of employee, you must investigate their past work, references, and have access to current projects they have contributed to. If your developer tries to give you a link or PDF file of websites that are not in use anymore, you need to tell them you will only look at websites that are currently operational. Have the developer point out and discuss specifically what they worked on with each of these websites. Many times this will reveal if the developer was just a designer for what you see and the back-end programming was all completed by someone else.

2) What will you do for me?

The second question that you should ask should be, “if I give you the opportunity to build a website for my business, what will you do for me?” A sure sign that a developer is in tune with your needs and wants is if they respond back by asking you more details about how your business functions. If a developer immediately starts rambling off all the elegant designs, website headers and web banners they can offer you, they are simply rehearsing a speech used many times before and are offering you the same generic website all their previous customers have received. A developer that is genuinely interested in what your business does, how it works, what you represent, what your short-term and long-term goals are and more, is going to be able to offer you a custom website that is completely tailored to your business’ individual demands.

Once you’ve established the basics and have some insight into your prospective developer, it is now time to pinpoint all the costs and extras that will add up to success or failure such as:

  • How much will hosting cost me?
  • Is the website hosted in the country I’m running my business out of?
  • What is the expectable speed my website will load in?
  • Do I have to renew my domain or will you do it automatically?

Getting a very specific picture of how all the components of your website will work together and how much it will cost you will allow you to determine if this developer will suit you and your business’ needs the best. Your developer should be proud of their previous work and should promise to keep your website effective by offering to keep your content refreshed, delivering a clear message of what and who your business represents, have easy navigation, fast loading time, promotional tools, and ensure you technological support during your training (if a Content Management System) and after. You don’t have to be a website developer to understand what your website should have that will meet your wants and goals. Just figure out exactly what to ask and have specific examples of what you are expecting your website to look like, and you will be able to find a perfect match for a web developer in no time.

Using SEO Effectively in Ecommerce Web Development

Long term commercial success on the Internet is part product and part promotion. That’s where SEO comes into the picture with eCommerce web development. No matter how brilliant or amazing your products are, success is elusive unless the eCommerce company is promoted properly.

Putting SEO into eCommerce web design isn’t exactly an intuitive job. You must always be on the lookout for different methods and opportunities where you can sell your item to people and promote it to search engines at the same time. Here’s where you can start.

Sticking to Structure

As much as avant garde site designs are novel and interesting, they’re largely ineffective for the purpose of promoting your site to search engines. You’ll be better off keeping to the HTML and XHTML structure standards set by the W3C, which has been proven to be helpful when it comes to search engine rankings.

What does this mean for your site? The people handling eCommerce web development should be be able to plan your site such that there’s a clear structure, and that each page is no more than a few clicks away to all the others. Closeness of pages and navigability are two traits of good structure that your customers will be sure to appreciate as well.

URL Clean-Up

Most barebones eCommerce solutions and shopping cart software packages would give you product pages that have all sorts of random strings and characters in them. The cheap way out might be intelligible to machines, but it’s far from easy-to-use for humans. And this could be hurting SEO for your eCommerce company to boot.

It’s a good idea to put keywords and short descriptions in the URLs of your product pages to maximize SEO opportunities. If you’re selling appliances, for example, you could put in category terms like ‘kitchen appliances’ or ‘personal blenders’ if you’re trying to sell an Oster blender because they can act like search keywords as well. It doesn’t hurt to use the item’s actual name as its URL, too.

Remember, URLs are still viewed as text components most of the time by search engines. That means they’re as useful as anything if you need more SEO for your site.

Describing in Depth

Customers aren’t the only people who get to read your product descriptions. The search engines get to read through the text on your product pages as well, which is why you should give them a lot of time during your eCommerce web development stage.

A good rule of thumb to live by is to always thoroughly describe the item, complete with adjectives wherever possible. This gives the search engines more relevant content to see, as well as increases the likelihood that you’ll have a search term or two hidden in there. Use words like ‘personal,’ ‘effective,’ ‘cheap’ and other similar terms that customers will probably type into their search engines.

When doing eCommerce web development, always scrutinize every step of the process and see if there’s an element that will be visible to search engines. As soon as you find one, use it regardless of how big or small it is. For all you know, an SEO gold mine could be right under your very nose.