The Essentials Of Web Development And Internet Design

The main focus of web development and internet style is having a setup plan and understanding the purpose of the task at hand. A good developer will have an understanding of both internet development and web design. The first thing they should take into consideration is the audience they want to attract. Then they can apply the technical side to what it takes to put those kinds of attracting components onto the site. This is known as technical communication. There is always necessary analysis and good planning involved for a developer to do their job properly.

Good developer will have a feel for just what the site users will be looking for and will be drawn to once they arrive at the site. A good strategic plan should be created before the project begins as far as implementing the technical necessities. They need to be innovative in their approach to holding the interest of the audience.

They also need to keep in mind that there can be a wider scope of visitors to the site than just ones for the specific product. If you want a site for selling computer parts, you could attract visitors from many other types of audiences. So the developer needs to careful not to alienate any other potential buyers when they develop the site.

They need to have the specific goals and objectives of the site clearly defined in their minds. They would then have to research and find the proper domain information for the site. The domain is how people will find the site once it is up and going. It should be relevant to the subject matter of the site. And the developers should develop the site around this subject matter and create a style that will make this attractive to the projected audience.

Once the design is finished, the developers need to install all the boundaries of the technical structure they have mapped out for the site. It should have specific and well established boundaries. They may take their first project prototype and use it for analysis and testing before they decide to make it available to the general public.

A net developer may utilize such technical applications as Java scripts, applets, CGI, or HTML. These would correspond with the software used for creating the hypertext structure of the site. Then once the site goes public, it can be advertised and begin the job of drawing traffic. This can be done by posting on other sites and linking to forums and blogs.

Why You Should Not Engage A Web Developer

When I first started my web designing business five years back, I didn’t have any experience, customers, money or any clue about building websites. For my first attempt at a dynamic website I bought a book on ASP programming and with the help of the book I built my very own simple content management system. It was really difficult. It took me almost 2 months and cost about $10,000.

Last week we launched a dynamic CMS based website for a client and it took us one day and cost $299.

Back in 2006, it was rather difficult to build a website and you pretty much had to be a web developer to do it. Open source programs hadn’t yet taken off. Most of the websites were custom programmed by the web developers. If at all they used a CMS, it would be the ones built by themselves. Either way, you had to be a programming geek if you wanted to build your own website.

Thus many businesses didn’t have dynamic websites at all.

Thankfully the times have changed…

These days it is not really necessary to be a programmer to build a website. After my initial foray into ASP, I tried to find an open source system that I could use; that is when I discovered great systems like Joomla! and WordPress that could be used for back end client websites. I never looked back once I started using these open source systems.

I do have programmers on my staff, however there is no programming required for an average small business website. At least for people like me who are using open source systems like Joomla! and WordPress it isn’t required. All the programming work is already be done for you.

This is the reason why you don’t have to be paying a web developer to build your website. If you are paying for developing small business websites:

1) They either haven’t been using the free systems available and are still stuck in the dark ages coding the site by hand or
2) They are using their own CMS which makes it harder for you to move on if you want to.

Standing Out

While it is rather simple to build a website these days, it is not easy to build a good one. In fact you can argue that as it is really easy to build one, the task of building websites in lots of cases is put back in the hands of the business owner.

Hence there are a lot of self-built websites of average quality in the sea of small business websites. When you combine this with the number of legacy websites online from back in the day, it paints are really grim picture of the quality of sites online. Here lies the opportunity.

The opportunity

In the good old days, you just needed to have an online presence, but now the opportunity is in having a websites that stands out from the numerous average websites with a website that works properly.

So who should you engage?

Now the question is if you don’t want to engage a web developer, who should be responsible for building your website. Building a website requires a lot of different skills, some that can be provided by yourself and some by your provider. Below is a list of ingredients that are required for building a great website.

YOU

You are the most important ingredient for building your own website because:

1. One can design a great website only around a goal and you are the only one who would be able to express the strategies for your business.
2. Great websites will give the visitors exactly what they are looking for. You are the only one who will be able to know what your customer wants and how to pull their strings.
3. You will have to exhibit something unique. You will be the person who knows what is unique about your business.
4. You will have to work out a plan with your provider to generate traffic and lots of traffic will come through your own efforts.

Your Provider

1. You have to make sure that your provider is a good designer because great websites will look good.
2. Your provider needs to be flexible and open because you will need CMS that is easy for you to maintain.
3. Your provider needs to know about web promotion and help you to generate traffic to your website.

Using the services of a web developer to build website is close to over. If you wish to take the present opportunity you will need more.

Using SEO Effectively in Ecommerce Web Development

Long term commercial success on the Internet is part product and part promotion. That’s where SEO comes into the picture with eCommerce web development. No matter how brilliant or amazing your products are, success is elusive unless the eCommerce company is promoted properly.

Putting SEO into eCommerce web design isn’t exactly an intuitive job. You must always be on the lookout for different methods and opportunities where you can sell your item to people and promote it to search engines at the same time. Here’s where you can start.

Sticking to Structure

As much as avant garde site designs are novel and interesting, they’re largely ineffective for the purpose of promoting your site to search engines. You’ll be better off keeping to the HTML and XHTML structure standards set by the W3C, which has been proven to be helpful when it comes to search engine rankings.

What does this mean for your site? The people handling eCommerce web development should be be able to plan your site such that there’s a clear structure, and that each page is no more than a few clicks away to all the others. Closeness of pages and navigability are two traits of good structure that your customers will be sure to appreciate as well.

URL Clean-Up

Most barebones eCommerce solutions and shopping cart software packages would give you product pages that have all sorts of random strings and characters in them. The cheap way out might be intelligible to machines, but it’s far from easy-to-use for humans. And this could be hurting SEO for your eCommerce company to boot.

It’s a good idea to put keywords and short descriptions in the URLs of your product pages to maximize SEO opportunities. If you’re selling appliances, for example, you could put in category terms like ‘kitchen appliances’ or ‘personal blenders’ if you’re trying to sell an Oster blender because they can act like search keywords as well. It doesn’t hurt to use the item’s actual name as its URL, too.

Remember, URLs are still viewed as text components most of the time by search engines. That means they’re as useful as anything if you need more SEO for your site.

Describing in Depth

Customers aren’t the only people who get to read your product descriptions. The search engines get to read through the text on your product pages as well, which is why you should give them a lot of time during your eCommerce web development stage.

A good rule of thumb to live by is to always thoroughly describe the item, complete with adjectives wherever possible. This gives the search engines more relevant content to see, as well as increases the likelihood that you’ll have a search term or two hidden in there. Use words like ‘personal,’ ‘effective,’ ‘cheap’ and other similar terms that customers will probably type into their search engines.

When doing eCommerce web development, always scrutinize every step of the process and see if there’s an element that will be visible to search engines. As soon as you find one, use it regardless of how big or small it is. For all you know, an SEO gold mine could be right under your very nose.