Why Did You Let Your Web Developer Design Your Website?

Tons of information is available on the Internet about SEO and the best practices for web developers. As a two fold project, your website should be designed to be search engine friendly and then professional web marketers need to work on your site’s SEO. That is the best of both worlds because right from the beginning your site will be friendly to users AND to spiders.

But, what if you already have a site that is not producing the results you want? Help is still available.

Too often, business owners complain, “We have a really great website, but we have no traffic. We love our website design, but we want more people to visit our site.” First, a competent SEO professional will do a site analysis. Frequently, they find a gorgeous, visually appealing site with terrific flash and loaded with elegance. What they do not find is a site that is user friendly, meaning it is difficult to navigate or so flashy that people simply cannot find where to click. A shopper will get very frustrated very quickly and leave your site, losing you a potential sale.

Second, the SEO professional finds the sites have not been optimized in any way to be spider friendly. It is not architecturally sound with regard to meeting the needs of search engines. The story SEO professionals hear is the web developer decided something looked really good and just went with it and did not take anything else into consideration.

If this has happened to you, it is time to stop and go back to square one. You may have to have your website totally revamped. Even if you spent a lot of money on your first website, if you aren’t getting traffic, then it is money wasted, anyway. Not reinvesting in your website could cost you a lot in terms of lost revenue.

The longer you wait to update your site the more money your company will loose. The worse thing you can do is nothing at all.

If you looking for web design firm and you are presented with a proposal that is not search engine friendly and is not user friendly, then move along. The prettiness of the site is the last thing you should consider. It does not matter if everyone in your company thinks the site looks good, business today depends on traffic to the site. It depends on exposure and high rankings. Allowing managers, or even a web designer who doesn’t know about web marketing, to design your site is a bad business decision. Ultimately, you will not achieve your goal of creating a web presence.

Optimize Images For the Web Development

Creating graphics and posting images for your site is one fun thing to do in web development. Nothing makes your site stand out better than some great images. Graphics and images can be used for entertainment, professionalism or a visual queue. A graphic designed properly can change your visitor’s outlook and/or decision for your site. It is important to you have images ready and optimized for your website.

Optimize Your Images

One thing to remember when creating graphics and images for your site is to optimize. What do you mean optimize? Optimize is a way to compress data to make your file size smaller. One way optimize works is that it will read through all the color of the image and use other color combination to make similar colors. This will then discard some colors that will not be needed for the particular image. But there is a down side to optimizing. You will lose quality in your graphic and/or images.

Quality vs. Size

When optimizing your images watch the quality compared to size. You want the smallest size possible for your site, making your site load faster. This will make it easier for your visitors and search engine bots. If you image or graphic becomes too distorted, raise your file size. You don’t want a pixelated image on your site. You want your images to look good and professional. You just need to find a balance between having a clean professional picture and having a decent small file size.

Image Optimization Tools

Adobe Photoshop has put this into consideration in some of their new application versions. You can now do a File > Save for the Web Options and Adobe Photoshop has a pre-built optimizing process that is very good. You can choose what file type to save in and how much to compression and optimization. Adobe Photoshop is an expensive commercial program, another option is using Dynamic Drive’s Image Optimization.

Types of Image Files

Last thing to touch on is JPEG, GIF and PNG. There are so many file types, but these are highly recommended for web development.

JPEG

JPEG is a compressed file that has very good quality standards. Because of its compression, colors and data are squeezed out of it to create smaller file sizes. This can cause some blur with images with sharp edges, which is great for photos. If you look at a photo there are no straight lines or edges. Everything is blended together, which why JPEG is great for photos. You can get great optimization out of a JPEG file.

GIF

GIF is use more for vector based graphics. A vector based graphic is when a graphic is made of lines and shapes. Vector graphic have sharp corners, edges or text. When dealing with graphics like described, it is better to use a GIF rather than a JPEG. A JPEG could case distortion on your sharp lines. GIF can also be use for animation. Frame by frame animation saved as a .gif will animate on your page. Transparency is another feature that GIF can support. You can save your images with a transparent background.

PNG

PNG is one the newest web graphic technology. PNG is great for quality and file size. You have the best of both worlds in a PNG. PNG can also support transparent backgrounds. The only downside to a PNG file is that some old web browsers don’t support PNG. This problem is becoming less and less a concern. But keep that in mind.

Quickest Time for Web

Optimizing images and graphics is almost a must in web development. Having big file sizes could cause some of your visitors to leave your site. If your site is too slow to load, you need to optimize immediately. Rumour is that you have 3 seconds to pull a surfer in. If you site doesn’t load in that amount of time, then you might lose them. Time your page in your browser and see how long it takes. If you are under a couple of seconds, you’re doing a great job.

Why It’s Important to Choose a Good Custom Web Development Agency

Any time it comes to buying something from a company, most of us continually look for professionalism and trust. The reason is the fact that we do not desire to end up getting cheated and we feel that skilled companies will not be unfaithful to their clients. When it involves generating a Website Design, our method is no different. We want to get a specialized graphic design studio that could build our site professionally.

Nonetheless, the question is: What’s the meaning of a professional web design firm? The response is: You can find a specific traits that design organizations have and we’ve got to verify and observe that the company we seek has individuals traits or not. Therefore, let us go over them step by step right now.

First of all, all specialized companies have two important pages: About Us and Contact Us. These web pages are vital as you’ll be able to assess the functionality of a firm by reading its About Us web page. If any of these web pages are missing when you visit a web site, you must be careful and it truly is advised that you just steer clear of undertaking this kind of organization.

Now, one particular vital feature of a web development agency is that they offer you a 100% Satisfaction Guarantee. Why spend money if there is no fulfillment? Therefore, this really is a thing you should always look for once you take a look at the web page of the internet design corporation.

One more important thing that expert internet style businesses provide is usually a 100% Risk-Free Money Back Guarantee. Only a firm which has faith in their designers can offer this make sure to their clients. In case they do not, you should not do business with such an organization.