Why You Should Not Engage A Web Developer

When I first started my web designing business five years back, I didn’t have any experience, customers, money or any clue about building websites. For my first attempt at a dynamic website I bought a book on ASP programming and with the help of the book I built my very own simple content management system. It was really difficult. It took me almost 2 months and cost about $10,000.

Last week we launched a dynamic CMS based website for a client and it took us one day and cost $299.

Back in 2006, it was rather difficult to build a website and you pretty much had to be a web developer to do it. Open source programs hadn’t yet taken off. Most of the websites were custom programmed by the web developers. If at all they used a CMS, it would be the ones built by themselves. Either way, you had to be a programming geek if you wanted to build your own website.

Thus many businesses didn’t have dynamic websites at all.

Thankfully the times have changed…

These days it is not really necessary to be a programmer to build a website. After my initial foray into ASP, I tried to find an open source system that I could use; that is when I discovered great systems like Joomla! and WordPress that could be used for back end client websites. I never looked back once I started using these open source systems.

I do have programmers on my staff, however there is no programming required for an average small business website. At least for people like me who are using open source systems like Joomla! and WordPress it isn’t required. All the programming work is already be done for you.

This is the reason why you don’t have to be paying a web developer to build your website. If you are paying for developing small business websites:

1) They either haven’t been using the free systems available and are still stuck in the dark ages coding the site by hand or
2) They are using their own CMS which makes it harder for you to move on if you want to.

Standing Out

While it is rather simple to build a website these days, it is not easy to build a good one. In fact you can argue that as it is really easy to build one, the task of building websites in lots of cases is put back in the hands of the business owner.

Hence there are a lot of self-built websites of average quality in the sea of small business websites. When you combine this with the number of legacy websites online from back in the day, it paints are really grim picture of the quality of sites online. Here lies the opportunity.

The opportunity

In the good old days, you just needed to have an online presence, but now the opportunity is in having a websites that stands out from the numerous average websites with a website that works properly.

So who should you engage?

Now the question is if you don’t want to engage a web developer, who should be responsible for building your website. Building a website requires a lot of different skills, some that can be provided by yourself and some by your provider. Below is a list of ingredients that are required for building a great website.

YOU

You are the most important ingredient for building your own website because:

1. One can design a great website only around a goal and you are the only one who would be able to express the strategies for your business.
2. Great websites will give the visitors exactly what they are looking for. You are the only one who will be able to know what your customer wants and how to pull their strings.
3. You will have to exhibit something unique. You will be the person who knows what is unique about your business.
4. You will have to work out a plan with your provider to generate traffic and lots of traffic will come through your own efforts.

Your Provider

1. You have to make sure that your provider is a good designer because great websites will look good.
2. Your provider needs to be flexible and open because you will need CMS that is easy for you to maintain.
3. Your provider needs to know about web promotion and help you to generate traffic to your website.

Using the services of a web developer to build website is close to over. If you wish to take the present opportunity you will need more.

Why Did You Let Your Web Developer Design Your Website?

Tons of information is available on the Internet about SEO and the best practices for web developers. As a two fold project, your website should be designed to be search engine friendly and then professional web marketers need to work on your site’s SEO. That is the best of both worlds because right from the beginning your site will be friendly to users AND to spiders.

But, what if you already have a site that is not producing the results you want? Help is still available.

Too often, business owners complain, “We have a really great website, but we have no traffic. We love our website design, but we want more people to visit our site.” First, a competent SEO professional will do a site analysis. Frequently, they find a gorgeous, visually appealing site with terrific flash and loaded with elegance. What they do not find is a site that is user friendly, meaning it is difficult to navigate or so flashy that people simply cannot find where to click. A shopper will get very frustrated very quickly and leave your site, losing you a potential sale.

Second, the SEO professional finds the sites have not been optimized in any way to be spider friendly. It is not architecturally sound with regard to meeting the needs of search engines. The story SEO professionals hear is the web developer decided something looked really good and just went with it and did not take anything else into consideration.

If this has happened to you, it is time to stop and go back to square one. You may have to have your website totally revamped. Even if you spent a lot of money on your first website, if you aren’t getting traffic, then it is money wasted, anyway. Not reinvesting in your website could cost you a lot in terms of lost revenue.

The longer you wait to update your site the more money your company will loose. The worse thing you can do is nothing at all.

If you looking for web design firm and you are presented with a proposal that is not search engine friendly and is not user friendly, then move along. The prettiness of the site is the last thing you should consider. It does not matter if everyone in your company thinks the site looks good, business today depends on traffic to the site. It depends on exposure and high rankings. Allowing managers, or even a web designer who doesn’t know about web marketing, to design your site is a bad business decision. Ultimately, you will not achieve your goal of creating a web presence.

The Importance of Regular Updates in Web Development

Online businesses and activities are more different than ever these days. The web sites being developed are a lot faster, more accessible and interactive in nature, making the whole experience unlike any other. Dynamic websites have increased in numbers.

SEO or search engine optimization is now considered as a standard when building business websites. And along with it, search engine have become more competitive with blogging and social networking websites become more and more popular.

A lot of individuals and companies turn to the Internet in search of information, products, services or more business. The World Wide Web has become an incomparable resource that nobody can do without.

And if you have a business website, it is very important that you always keep it updated – whether with the content or the technology that you use to keep up with the advances in web development. This helps I making sure that clients would always find your website relevant.

By being able to regularly check that your website is up-to-date, you can also be sure that business, old or new, would keep on flowing in.

There are numerous resources online which could help in keeping your website updated. You have to read different news and updates in technological tools and advancements. You could check out other websites as well to see how they have been developed.

And you could also get the services of web development experts. Whichever method you choose, make sure that you would be able to keep your website relevant and updated to generate more business.